Ante Biochemical Co., Ltd. is a large light-based brewing company, a full set of automated production equipment from French companies to introduce Sri Lanka humble Qassim, after sustainable development have to a large extent the growth of enterprise scale, now has nearly 200 million of fixed assets yuan, more than 600 employees, all kinds of professional and technical personnel 300 people, more than 200 kinds of products. The leading super-premium products are neutral alcohol, excellent grade alcohol, P-level consumption of alcohol, anhydrous ethanol and high-grade liquor which, export-oriented wine products, "Ante brand" VODKA wine exported to Russia and other Eastern European countries; traditional music wine, in the Jiangsu, Shandong, Henan, Zhejiang, Fujian, Hebei, and Anhui Province, sold around, becoming one of the leading local economic development.

Ante successful approaches are:

First, create effective implementation of brand strategy

         Ante Biochemical Co., Ltd. a clear understanding that, to the fierce competition in the market in an invincible position, we must have distinctive characteristics and is superior to others, competitive products, in the consolidation of the old brand "caoxi one drop" of wine based on the After intensive market research, and decisive way to go Division-enterprise cooperation, has with domestic institutions, internal name wineries and national wine experts, such as cooperation, "caoxi one drop" of wine to the traditional craft and modern technology a combination of research, and jointly develop a "Ante Head Pot" series Liquor, because of its unique taste, suitable for different consumers, put on the market and win the consumer's love, and I plant developed "Antwerp card "super ultra-high-purity alcohol and neutral alcohol become the industry leader in market share of 75%, and foreign many well-known companies, such as" Coca Cola "beverage companies, etc., are close to me to maintain a long-term business relationship, a good partner for cooperation.

Second, strict management to efficiency

         Ante Biochemical Co., Ltd., as a large enterprise, has strict management methods and mechanisms, "no behind the product, only the backward management", which is the principles and purposes of business, "all the rules and regulations, will eventually be implemented in on-site management. "
        Paying attention to the macro-management business at the same time, in particular, we pay attention to on-site management, strict process operation Guan, raw and auxiliary materials into the factory closed, production and product storage off-site control of the factory closed. At the same time set up a special quality management agencies, grasping at every level, at every level, so that no unqualified raw materials into the plant, the failure of the semi-finished products must not enter the next working procedure, the failure of products not manufactured, and based on the actual business situation, developed a business management 300, so that enterprises of the regulations to go by. As the measures are effective, the implementation of effective, enterprise many times by authorities in Anhui Province as "the best quality enterprise", "product trustworthy enterprise" and "Quality Management Award" and so on.

Third, strengthen the marketing into the market

         Ante Biochemical Co., Ltd. eyes stare market, according to the market changes, to develop and adjust their marketing strategies to successfully grasp the changes in the market long-term invincible. In the marketing of specific operation, adopted a flexible mode of operation and make full use of raw material advantage, scale advantages and quality advantage to enable enterprises to gain the initiative in marketing. To improve the quality of marketing teams pay attention to market research, focus on the customer feedback and other measures for the healthy development of enterprises provided a powerful guarantee.

        Ante Biochemical Co., a progressive growth, quality management, passed the ISO9001-2000 international quality system certification, elected unit of China Brewing Association; "Ante" brand super ultra-neutral consumption of alcohol, won the State Award for the highest quality, was the state departments concerned as benchmarking products; anhydrous ethanol exemption for products in Anhui Province; Ante brand liquor served as a "Hong Kong Ta Kung Pao" specified in the Diaoyutai Centennial celebration with wine, vodka, Comrade Jiang Zemin's visit to Europe as a special gift wine, to become are exported to the European market, China's first brand. Today, of the entire staff are drawn with great enthusiasm Antwerp Group, a blueprint for a more ambitious.